-Research relevant keywords and phrases to target in content, aiming to increase visibility in search engine results.
-Write engaging, informative, and keyword-optimized articles that meet SEO standards and capture readers’ attention.
-Create compelling meta titles and descriptions for web pages to improve click-through rates from search engine results.
-Collaborate with marketing and content teams to align copy with broader campaign goals and brand messaging.
-Analyze competitor content to identify gaps and opportunities for creating more effective SEO-driven content.
-Update and optimize existing content by incorporating new keywords, refining structure, and improving readability.
-Use SEO tools to track the performance of content and make adjustments based on search analytics.
-Write calls-to-action that encourage readers to take specific actions, such as signing up or making a purchase.
-Ensure proper use of headers, alt text, and internal linking within content to enhance SEO structure.
-Keep up with SEO trends and algorithm changes to ensure content remains effective and compliant with search engine guidelines.
-Brainstorm and propose new content ideas that address popular search queries and align with the brand’s goals.
-Proofread and edit content to ensure high-quality, error-free copy that upholds the brand’s tone and style.